Creating a Winning E-Business |  | Authors: H. Albert Napier, Ollie N. Rivers, Stuart Wagner
Publisher: Course Technology
Category: Book
List Price: $84.95
Buy New: $46.73
as of 9/8/2010 00:31 CDT details
You Save: $38.22 (45%)
New (30) Used (23) from $45.00
Seller: Amazon.com
Rating:  6 reviews
Sales Rank: 256337
Media: Paperback
Edition: 2
Pages: 464
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.3 x 0.8
ISBN: 0619217421
Dewey Decimal Number: 658.872
EAN: 9780619217426
ASIN: 0619217421
Publication Date: December 22, 2005
Availability: Usually ships in 24 hours
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Product Description
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.
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| Customer Reviews:
Showing reviews 1-5 of 6
 Someone who is using it in the classroom August 23, 2005
Bob Griffin (MA USA)
2 out of 2 found this review helpful
This is a terrific book, particularly if you are someone who is not familiar with all of the ins and outs of e-commerce. It is thorough, it is well written and it gives the novice a great overview about all of the different areas of e-commerce, which changes, daily.
I am using it in an introduction college course in e-commerce and marketing communication and it is a great supplement to the other books that I am using. Not everyone comes to learning about this subject with a good understanding of business in general and Napier and company do a great job of knitting that into the mix while teaching you about the key e-commerce concepts.
I read a litany of e-commece textbooks before choosing this one, literally a dozen or more --- this one won the contest.
Good book October 4, 2008
Grant Stoffel
1 out of 1 found this review helpful
I had to get this book for a college course, and i will be keeping it for a refference guide. This is a great book, and really goes into depth on the fundimentals of building an outstanding e-business from the ground up. If you are serious about starting a buisness, than buy this book!
Nice Deal May 23, 2009
Miguel J. Chinchillas (Nogales, AZ)
It has been a nice experience dealing with you. I received the book on time and gooooood condition.
I hope deal with you in short time.
E-Business Review December 18, 2008
Alvin A. Bojorquez (California, USA)
2 out of 2 found this review helpful
This book can open a person's mind to see how many opportunities actually exist out online. This book is general, which gives a broad view of what is needed in a online business, and what's recommended. But this book is a little out of date, published 2006. This book does not get into the technical aspects of online business, but it does provide enough knowledge to commence a business strategy.
 Creating a winning E-Business August 1, 2010
Anthony D. Brown
I bought this book for a class I'm taking on e-commerce.
So far I have read up to chapter 6 and the book is well written and full of useful
information. I recommend this book for anyone looking to generate more business.
Showing reviews 1-5 of 6
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