Business Driven Technology with Premium Content Card |
 | Authors: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $129.30
as of 9/4/2010 04:06 CDT details
New (11) Used (15) from $119.74
Seller: Bookbyte123
Rating:  1 reviews
Sales Rank: 10910
Media: Hardcover
Edition: 4
Pages: 616
Number Of Items: 1
Shipping Weight (lbs): 3.5
Dimensions (in): 11.1 x 8.6 x 1.1
ISBN: 0077359356
Dewey Decimal Number: 658
EAN: 9780077359355
ASIN: 0077359356
Publication Date: September 24, 2009
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.
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Customer Reviews:
Well Written January 30, 2010
Mitesh Desai
1 out of 3 found this review helpful
As a grad student, I found this book to be very well written in easy to read language. It does an excellent job of showing new technologies' relevance and application in business.
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